The company has become the Kevin Bacon of the DVD software business-you may not notice it, but it's everywhere.Ībout 90% of big-name studios, including Artisan Entertainment, Columbia TriStar, MGMĪnd Warner Bros., use InterActual to create games, screenplay and storyboard comparisons, and Web links for chat and e-commerce. Behind many of those extras are patents held by a San Jose, Calif., startup called InterActual Technologies.